Myths of the Feed
by Carlo Borloni
In the work of #1 crush, the digital sphere becomes both playground and temple — a place where memes are not just shared but sanctified. Emerging from the swirling chaos of the internet, their images reconfigure the fleeting language of online culture into a new kind of visual liturgy. What begins as a joke, a glitch, or a fragment of pop iconography is treated with the same reverence once reserved for religious imagery, transforming the absurd into the archetypal.
Each figure inhabits the threshold between saint and monster, idol and hallucination. Faces crystallize into ornamental masks, bodies liquefy and distort, symbols fuse with flesh. The looping GIF is not merely a medium but a ritual structure: its endless repetition suspends the image in a timeless present, where comedy hardens into ceremony and irony mutates into belief. In this suspended rhythm, #1 crush captures the moment when a meme ceases to be funny and begins to feel sacred.
two grills one cup, num1crush
Their practice is rooted in a deep attention to the myth-making mechanisms of the internet. Symbols are collected like living organisms drifting through the feed, luxury logos, mystical diagrams, conspiratorial emblems — and recombined into dense, psychedelic compositions. These works mirror a world in which the boundaries between cultural detritus and spiritual icon dissolve, reflecting the collective hallucination of a civilization that now gathers around screens instead of fires.
At the core of this process lies transformation. Nothing in #1 crush’s universe remains stable: smiles encrust, identities mutate, icons glitch and regenerate. This is not mere aesthetic play, but an articulation of the pressures that digital networks exert on bodies, desires, and beliefs. Their figures embody the ritual of perpetual becoming, the endless metamorphosis that defines our era of scroll and feed.
FIGHT?, num1crush
AI plays a crucial role in this cosmology, not as a substitute for artistic agency, but as a collaborator. In the unpredictable dialogue between human intention and generative error, #1 crush finds new mythic forms. Their work charts the emergence of a visual language where painter, coder, and folklorist converge, expanding the notion of what it means to create in an age where images themselves begin to dream.
Ultimately, The Myth is less a collection of works than a living system of digital folklore — a time capsule of our collective hallucination. Through the tension between irony and devotion, chaos and ritual, #1 crush reveals how the internet is not only transmitting information but actively forging belief, producing the saints, monsters, and myths of a new civilization.
gm, I love you, num1crush
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