About LavaaGang
LavaaGang is a visual artist based in Thailand, active since 2021. My hand-drawn digital pieces, created primarily in Photoshop, are informed by a background in character design and driven by a fascination with pop culture and the evolving visual language of crypto and NFTs. Through each piece, I aim to craft quiet yet resonant stories, narratives that transcend cultural boundaries and speak to collectors seeking depth, subtle emotion, and meaning within the digital space.
An interview with LavaaGang led by Carlo Borloni
The Faces was born as an evolution of your previous project Cycle Pepes. How did moving from a recognizable icon like Pepe to completely free forms transform your emotional and creative approach?
My emotional perspective, both in my creative process and in what I want to convey, hasn’t fundamentally changed. What has shifted is the freedom I now allow myself: a release from the conceptual frameworks I used to follow. I can still depict Pepe in an abstract way, but in doing so, I invite viewers to experience Pepe through a completely different lens.
The collection is centered around exploring the full emotional spectrum. Was there a particular emotion you found especially difficult to portray? And one that emerged effortlessly?
The most challenging emotion to portray is mental instability, as it’s an inner state that manifests differently for everyone. By contrast, boredom is effortless for me to express, it requires simple, unembellished lines, and I genuinely enjoy creating bored expressions in many forms. Perhaps it’s because I often wear that look myself, lol.
You often speak about offering “a moment of stillness” within the digital space. What does it mean for you to create silence in such a constantly noisy environment like web3?
Personally, I’ve navigated my fair share of turbulence in Web3. The pace here is relentless, and creating art each day has become my way of anchoring myself in the present. It’s a space where I can flow with the act of drawing, but achieving that flow isn’t always easy. I hope that when people encounter my work, they too will pause, just long enough to explore their own inner landscapes.
Some of the faces are inspired by well-known figures from the crypto and NFT culture. How do you choose which characters to reinterpret, and what kind of emotional connection do you have with them?
Selecting characters to reinterpret is never straightforward. The ones I choose are those that have remained part of the Web3 culture since I first encountered them, enduring what I call the “cycle” of crypto. I entered this world in 2021 and have since witnessed which icons have truly stood the test of time.
Hand-drawing in Photoshop is at the core of your process. How important are intuition, mistakes, or randomness when bringing these faces to life?
Instinct and joy drive my creative process. Each work is not simply about reaching completion, it’s about the pleasure of building upon the initial sketch, adding details in the moment, guided entirely by the enjoyment I feel while creating.
In a visually saturated world, often obsessed with detail, your choice of minimalism feels radical. What draws you most to simplicity in form?
Early in my career, I gravitated toward highly detailed works, like my Land collection, which I still love. But after spending significant time in Web3, I encountered countless memes, particularly within the Pepe community. Here, the focus isn’t solely on detail; it’s on how the character communicates with people. That energy is powerful. This inspired Cycle Pepes, the beginning of a shift toward simplifying my work and centering it on emotional resonance. Pepe is just one part of this, a character within my broader “Lavaagang’s World.”
You’ve written that these works are “a mirror.” What has been the most surprising or touching reaction you've received from a collector in front of one of these faces?
I want my audience to feel, whether it’s amusement, boredom, irritation, or anxiety. My work might mirror an aspect of their own emotional state, and sometimes, when they share my art on social media or other platforms, I feel connected to those spaces. In those moments, I know my work has reached not just their eyes, but their hearts.
The Faces is a deeply personal collection. How has creating these works helped you in your personal and emotional life?
This practice keeps me mindful, always attuned to my own emotions, like keeping a visual diary of shapes and colors. It also allowed me to realize one of my goals: becoming part of the Ninfa family. I believe that to build trust and credibility, both the artist and the work should exist within respected, positive spaces. Such environments nurture growth and push us to refine our craft.
Do you believe digital art, and NFTs in particular, have a unique ability to convey emotions compared to traditional media?
In terms of emotional expression, NFTs don’t inherently amplify an artwork’s emotional impact compared to traditional media. The depth lies in the artist’s intent. For me, NFTs expand the reach and scope of communication, enabling my work to connect across borders. While they don’t make the emotions “stronger” by themselves, they add layers of meaning through uniqueness of ownership, provenance, and the potential for interaction or transformation based on coded conditions.
If you had to describe The Faces with just one word, one that truly captures the essence of the whole series, what would it be, and why?
Inside, because I want people to practice looking inward, to explore the state of their own mind. After all, our faces don’t always reveal every emotion we carry within.
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