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About ArtofLucaBoni

ArtofLucaBoni

Luca Boni, born in 1991 in Johannesburg, South Africa, with Italian heritage, has been drawing passionately since childhood. After studying 3D animation, he began working as a designer and illustrator in 2014. Over the years, he has developed a distinctive style, honed through years of constant painting and drawing, and has gone onto contribute iconography to various projects within the entertainment annd advertising industry. Luca's primary works are painted digitally using Photoshop.

An interview with ArtofLucaBoni led by Carlo Borloni

Carlo
Carlo

Your journey as an artist began at a very young age. Can you tell us about your earliest memories of drawing and what initially inspired you to pursue art?

My father would let me scribble and draw on the walls, he once drew a giraffe whose body stretched across the kitchen, its neck ran down the corridor, and its face peeked into my bedroom. He'd create all sorts of wild, wacky, things that must have left a lasting impression on me. Pursuing art was never really a conscious decision; drawing has always been an extension of myself since day one.

ArtofLucaBoni
Carlo

You have Italian roots and were born in Johannesburg. How have your multicultural background and life experiences shaped your artistic style?

We were exposed to a ton of American media growing up, which I think anyone visually inclined at the time was influenced by, directly or indirectly. The cartoons and shows of the 90s and 2000s were next-level inspiring. Not being into regular sports, I gravitated toward skateboarding, and the cool, oddball graphics on skateboards were a profound influence.

ArtofLucaBoni
Carlo

After studying 3D animation, you transitioned into design and illustration. What motivated this shift, and how has it influenced your artistic approach today?

Studying 3D animation taught me how shapes exist and rotate in space. That understanding became fundamental to how I approach drawing and painting. While I enjoyed working with 3D objects, I found myself more drawn to character development sculpting and the illustration side of it rather than animating.

ArtofLucaBoni
Carlo

Your style has evolved over years of constant painting and drawing. How would you describe your artistic voice now, and what do you think sets it apart?

I try to approach painting like sculpting with light and shadow, pushing and pulling forms to create depth. My process itself is probably what sets my work apart. It's a bit like a Rorschach test—shapes and shadows often evolve from the subconscious in the process of adding volumes to formless blobs, which still trips me out. My style isn't something I try to control; it emerges naturally for the most part.

ArtofLucaBoni
Carlo

Your latest collection focuses on reimagining Pepe the Frog. What drew you to this cultural icon, and what does it represent to you?

When I started minting NFTs around 2021, people kept asking me, “Hey, paint a Pepe!” Usually, I'm not into fan art, but this was different. I love Pepe. The character has such universal appeal and a massive, passionate community behind it. I gave it a shot, and the reception was incredible. For this collection, I wanted to stay true to Pepe's classic charm while adding a little of my own sauce.

ArtofLucaBoni
Carlo

In your words, this series “redefines a cultural icon” and amplifies the magic behind the Pepe phenomenon. Could you elaborate on the deeper cultural commentary or message you aim to convey through these works?

Every iteration of Pepe is, in a way, a reimagination. He's by nature a cheeky trickster constantly reshaped and redefined by the internet. Through this collection, I wanted to keep Pepe classic while elevating him into a painted form. Fancy pepe. It's less about reinventing him and more about celebrating his role as a canvas for collective creativity. Pepe embodies humor, irony, and the way culture evolves, and this series is a nod to that shared, ongoing transformation.

ArtofLucaBoni
Carlo

Transforming Pepe from a flat cartoon into an exalted painted form is a bold choice. How do you balance staying true to the character's humor while elevating it into fine art?

The humor is key, it's what makes Pepe so endearing. I stay true to that by keeping his expressions playful and compositions lighthearted. At the same time, I elevate him by treating each piece as a fine art portrait, focusing on lighting, texture, and detail.

ArtofLucaBoni
Carlo

What role does digital painting play in this collection, and how do you leverage tools like Photoshop to achieve the textures and emotions you're looking for?

Digital painting gives me endless freedom to experiment. In Photoshop, I paint on one layer with a hard brush and that makes the process fluid for me allowing pepe to do the emoting.

ArtofLucaBoni
Carlo

Beyond the "Painted Pepes" collection, what's next for you? Are there any other cultural icons or themes you're excited to explore in future projects?

Good question, I would likk to focus on what I haven't focused on before, landscapes and less figurative stuff. I'm not sure yet.

ArtofLucaBoni

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