About WILLARD
WILLARD is a contemporary artist exploring the poetic depth of ordinary things.
His work integrates generative coding, digital rendering, and post-processing techniques to create uncanny scenes featuring a variety of familiar structures, including barns, water towers, gas stations, houses, and swing sets.
Through this pictorial representation of landscape, Willard weaves together narrative threads and thematic commentary on the melancholy of everyday life.
An interview with WILLARD led by Carlo Borloni
Can you describe the moment or experience that inspired you to become an artist?
For me, making art has always been more like an involuntary compulsion, rather than an intentional choice.
I started making drawings as a young child, as most children do. I guess the difference is that I never stopped making them. I don't think I could stop now if I wanted to.
So, it's funny question to answer. I never had a moment where I sat down and decided that I wanted to become an artist. I just woke up one day realized that I've been habitually making art for the past thirty years.
Your work is known for integrating generative coding and digital rendering. How did you first become interested in these techniques, and how have they influenced your artistic process?
On its most fundamental level, my work is about storytelling and worldbuilding. I'm certainly not a coder by trade, as many generative artists tend to be.
My background is in design, architecture, and artmaking, rather than technology. However, a few years ago, I became fascinated with the format of generative art, especially through platforms likes ArtBlocks and Fxhash.
What excited me most about this format was the opportunity to create an open-ended narrative structure or, in other words, to use generative scripting as a medium for worldbuilding.
At that time, I had no real experience with coding, so I didn't even understand how to go about creating a generative project. But, as an artist, when you recognize the potential of extending your work conceptually through a new tool or medium, you owe it to yourself to put in the time to learn that new medium.
So, I spent several months learning to code, which led to my first generative project released on Fxhash, entitled “Southern Gothic.” And, as it turns out, there was a significant audience hungry for that kind of narrative-based work within the generative art community.
The thematic focus of your work often revolves around the "poetic depth of ordinary things". What draws you to this particular subject matter, and how do you select the elements you incorporate into your pieces?
One of the most important things that an artist can do is to change the way people see the world around them. Some of my favorite artists have spent their careers revealing the poetic depth of the ordinary and the everyday.
I'm thinking especially of artists like Ed Ruscha and Bernd and Hilla Becher. I see my work as following a path that has already been charted out by these artists.
As for where I source these ordinary elements in my work–some of them come directly from my generative projects, especially “Southern Gothic” and "Ordinary Places". I'm also drawing upon my own experiences of rural landscapes in the United States.
In your latest collection, "Landscape Parables", you create uncanny narratives by reframing ordinary life. Can you elaborate on the concept behind this collection and what you hope to convey to your audience?
I think the uncanny character of these works comes from the dissonance between the familiarity of the individual elements and the ambiguity of their role or meaning within the larger scene. So, there might be a water tower or mailbox or a swing set.
Each of these elements is a common, familiar reference point. However, placing them within a staged still-life prompts the viewer to question whether these elements are really as familiar as they might initially seem to be.
Each piece in "Landscape Parables" features familiar structures such as water towers, barns, and bulldozers. How do you choose these specific elements, and what significance do they hold in your work?
I tend to think of my body of work as a singular meta-project that is constantly evolving. So, the short answer to your question is that these structures come from previous projects.
The rural farmhouses, one-room church, and swing set were originally created through generative code in "Southern Gothic". My second generative project, "Ordinary Places", featured barns, water towers, and gas stations. Then, my "Cul-de-Sac" series brought in suburban references and the bulldozer.
Once a particular element is introduced, it becomes fair game for all future projects and things just sort of build on top of one another to create a world.
Your work blurs the line between reality and imagination. Can you discuss your process of transforming pictorial landscapes into surreal still-life? What challenges do you encounter in this transformation?
There's this Billy Collins poem called "Horizon" that I really like. Basically, the poem says that you can transport someone to an imagined landscape by drawing a crude horizontal line across a piece of paper.
It really is that simple–in my work, the horizon line forces the viewer's brain to perceive the scene as some form of landscape. So, with “Landscape Parables” I'm intentionally playing with this perception by arranging the individual elements and structures as a still-life composition, which emphasizes the individually of the elements over the unity of the landscape as a whole.
This creates a surreal experience that blurs the line between the pictorial representation of an actual landscape and the hallucination of some dream world.
Melancholy is a recurring theme in your art. How do you interpret melancholy in the context of everyday life, and how do you express this emotion through your visual narratives?
I suppose the theme of melancholy derives partially from the subject matter of my work, especially my interest in rural landscapes.
On the one hand, there is a tendency to romanticize rural landscapes–to see the humble farmhouse or barn as a symbolic representation of a certain way of life. On the other hand, there is a sense of dread and isolation inherent to rural life.
I try to create scenes where these contradictory feelings can coexist. This ambiguity, combined with the emptiness of my landscapes, which almost never include human inhabitants, produces a sense of melancholy that you can find across my entire body of work.
The use of overt staging in your scenes is a distinctive aspect of your style. How do you approach the composition of these staged scenes, and what role does this play in the storytelling of your work?
My approach to composition actually varies quite a bit from project to project. In my generative works, the compositional logics are scripted through a set of rules.
In "Southern Gothic" and "Ordinary Places", for instance, the scenes were constructed as flat, elevational compositions with each structure depicted in a frontal, orthographic manner. With other generative projects, such as "Theoretical Townships" and "Cul-de-Sacs", I've constructed aerial or isometric views through code.
With "Landscape Parables", I began with a series of compositional sketches that were primarily focused on the mass and position of elements.
Then, these compositional sketches were translated through digital modeling. In some cases, the final piece stayed true to the original sketch, but in others the end result became something different altogether.
The narrative building and storytelling came together in the process of translating the compositional sketches into full scenes.
Looking ahead, are there any new techniques or themes you are excited to explore in future projects? How do you see your work evolving over the next few years?
I'm constantly trying new techniques and exploring new themes. The question for me is whether I will choose to share some of those experiments.
Up to this point, I've been very selective about the works that I make public, because there is a level of consistency required to maintain the coherence of a meta-worldbuilding project.
I make physical paintings and collages every single day that no one ever sees (except for my kids and wife). I'm a firm believer that artists need to be in the studio on a regular basis trying new things and exploring new conceptual territories. But I don't think you necessarily have to share those experiments.
Looking ahead, I plan on continuing my rigorous focus on producing a cohesive body of work, but I'm also slowly opening up to the idea of expanding the types of work that I will release.
Perhaps there will be physical paintings released at some point. Perhaps another generative project.
Finally, what do you hope viewers take away from experiencing "Landscape Parables"? How do you envision your art impacting their perception of the ordinary and the uncanny?
I haven't said anything yet about the title of the collection. The notion of a "parable" typically involves a story that teaches a lesson.
There are lessons and commentaries on landscape embedded within these scenes, although they are sometimes subtle and shrouded in ambiguity.
All I can hope for from the viewer is a willingness to engage with the visual imagery of each scene and a willingness to interpret these landscapes through the framework of their own life experiences.
Sign up for our newsletter to keep up with the latest news from NINFA
Sign up for our newsletter to keep up with the latest news from NINFA
Write us at: info@ninfa.io, or click here if you need support
Copyright © 2024 Ninfa Labs - 12094240962 - All rights reserved